Knowledge Hub

The collective knowledge and data within the LEGO Group represent a significant strategic asset. Establishing a common understanding of how this information is interconnected is essential for enhancing business agility.

As our organization becomes more data-driven, it is essential to avoid data silos and ensure that the meaning of our data is clear. In an era characterized by the increasing use of artificial intelligence to tackle complex business challenges and reimagine processes, we must draw from meaningful and governed LEGO-specific knowledge and data. By leveraging our collective knowledge to provide context for the data, we enable AI to function effectively. This approach will foster innovation, enhance AI applications, improve user and customer experiences, and strengthen collaboration across teams.